Marketing your ministry

Here's the outline for Rory Bell's excellent seminar from the BCY conference on Marketing your Ministry. The title's a bit misleading in a way, because it's not a seminar about advertising or promoting the various clubs or groups that you run.

It's all about a vital, but often un-recognised leadership skill that anyone involved in Gospel ministry needs to have a handle on. It's about how you encourage, influence and share your vision for ministry with the your co-workers, the children and parents you are involved with, and your minister!

Check out the audio talk here on the Good Book Company website.


Marketing Your Ministry
Leadership requires the ability to sell a vision. Sometimes people are less eager to buy into what you are trying to achieve than you'd like them to be. Sometimes these “reluctant customers” may be your church leadership! Learn how to sell your vision for Biblecentred children's and youth ministry in a God-honouring and winsome way.


Management vs Leadership

• Leading Down 
• Leading Across
• Leading Up

Identify Whom You Need to Influence (sell your vision to)
Pray - about:

• Your goals – why is this change necessary?
• Your motives – why do I want this change to happen?
• Who the best person will be to help you.
• Opportunities to share your vision.

Establish your own credibility

• Good work ethic.
• Build trust – openness, transparency.
• Never undermine the leadership’s decisions.

Align Your Ministry with the Church
Identify Life Change in Kids 
Show the Impact on Your Volunteers
Five Ways to Influence Those Above You

1. Be relational
2. Be visionary
3. Be clear, concise, and consistent
4. Be an example
5. Be patient!